Mobile app development is a lucrative business but it is also not a joke. Most often app programming presents the biggest problem to mobile app developers. Another hurdle to cross is finding a good mobile app developer. With this guide, you will be able to get your mobile app the power it requires and the exposure it needs to help it succeed.

Select a niche

Before you even think about marketing or hiring the right people to help you, you should first select a niche. Today, mobile apps are a dime a dozen and to be truly outstanding or profitable, you must create apps in niches which are not yet that saturated.

It is important to decide exactly what your app will and can do and how it should be presented to a future audience. Your niche must be popular but not saturated.

Check other apps

There are thousands of apps available for download today so it is a good idea to check out similar apps in the app store. Study the download figures. How often are they downloaded? How many times has the app been downloaded? What are the ratings? Do people have good reviews?

Download similar apps and try them out yourself. Check the pros and cons so you can observe what makes them appealing. This will also give you a good idea of the prospective competition you are facing.

Choose one mobile platform

What you want is to penetrate Apple devices, as well as Android devices but initially you should concentrate your software on only one platform. One of the mistakes which people often make is that they are overeager and they try to rush to deliver the same app to multiple platforms unless you are certain that your app can deliver what it is supposed to. Plan ahead and choose the correct platform for initial launch.

Develop in-house if possible

Whenever possible, you should develop your mobile app in-house. This will not only save you money but also save you time. If you are planning on hiring independent developers, you should be very particular about the person or the company. You should actively participate in all stages of development and test the app thoroughly before launching it to the public.

Understand your audience

Who do you intend to target? Is it the professional guy or the housewife? Understand the specifications of the market so that the extent of rejection is minimized.

Use the right keyword and description

Marketing is a big part of the success of your mobile apps so it is of utmost importance to set the right description and keyword for your app. Maximize your promotions and you will see results.

Pricing

Pricing is another important factor. You should set the right price for your app and you can do this by studying the pricing of similar apps in the market. Price your app competitively and ideally you should offer a free trial edition of the app. If the app is good, this will entice people to pay the full price.